How to work with me

A glimpse of my bestselling designs

Hey, I'm Eirini 😊

A Freelance Kidswear Designer and Consultant, a real human being who genuinely cares about you, your business and your success.

I help baby and childrenswear businesses launch, grow, stay ahead of the competition and create products that customers genuinely love.

Over the past 20+ years, I have worked with founders, retailers, suppliers and independent brands across the UK, Europe, Australia, the USA and the Middle East.

One thing I have learnt throughout my career is that successful products are never just about beautiful design. They are about understanding your customer, identifying opportunities before your competitors do, creating commercially viable products and having the right processes in place to take an idea from concept to production.

I can support you with:
✨ Branding/Tone of Voice /USP
✨ Trends, colours and consumer insights
✨ AI generated product renders and campaign imagery
✨ Garment design (created by my own hands and NOT AI) across babywear, boyswear, girlswear and teens
✨ Print, embroidery and hand smocking development
✨ Comprehensive tech packs and size specs
✨ Product development and sample management
✨ Sustainable baby & kids Factory sourcing across jersey, woven and true knit categories

I am also a one woman business by choice. I truly enjoy building personal relationships with every client I work with. Taking the time to understand their vision, challenges and goals first hand allows me to provide tailored support and become a true extension of their team. For me, the most rewarding part of my work is seeing my clients grow and knowing I have played a small part in their success.
Clients often tell me they value not only my creative expertise, but also my commercial thinking, clear communication, strong organisation and ability to simplify what can often feel like an overwhelming process.

Unisex baby print, hand drawn and digitised